They only put up Local stations that you could get with an antenna and around here a booster. All the channels were free. The small $5.50 a month was well worth it. I have a small (non business) web site. The site and with the cost of the domain name, costs me more than $60 a year. Not sure how much a large, web presence and staff to run it would cost, but I don't think they made a lot of profit.
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