[Boomer]

Originally Posted by coralway

Very much like the concept of splitting to bring new, and presumably younger, investors into the market and increase liquidity. As a kid back in 1986, I was walking past a Computer Factory store one day in NYC and in the window seeing a little machine there playing a game of ping. Thought it was pretty cool, had never seen anything like it. I had seen an IBM machine that ran DOS, the firm I worked for was buying them and putting one in our offices. But, I was kinda liking this little machine I saw in the window at Computer Factory playing games. So, I walked in, and a little while later walked out with an Apple IIe, disk drive, cable and monitor. On a whim, a few days later I logged onto my Fidelity Brokerage account and purchased 200 shares of Apple stock, at a price of $2.86 a share. The entire investment cost me $578.95. The stock split in 1987, 2000, 2005, 2014, and 2020. I have never sold a single share and, needless to say, it has been very good to me. The splits lowered the price per share, but brought more buyers into the market, that drove up the price again. Nowadays, you can buy fractional shares of a security, a feature not available just a few years ago. Again, it increases market liquidity, and that's the point.

I like splits, too. They hold such promise. And, like you, I think it is important to get new and younger investors interested. A three digit share price can be intimidating to someone trying to learn and wanting to jump in.

Luv your Apple story. That is one to tell your grandchildren someday -- maybe even transfer a share along with the story.

Boomer