We were in Orlando not long ago, waiting for a restaurant to open for lunch at 11:30 AM. We stopped in one of their NBC stores and bought two Minis just to say we tried it. Had them that night for dessert at home. OK but nothing spectacular.
What was spectacular (besides the very high prices) was the parade of customers picking up BIG expensive cakes to take home or the office at 11:30 AM on a Thursday. In 30 minutes they probably sold 12 cakes.
Like many others (Hoeny Baked Ham comes to mind) it just might be a temporary fad.
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