[D.Bolen]

The Lume ads are among those that sometimes appear on youtube.com before your desired video (the type that usually give you the option to "Skip Ad" after a few seconds). If you're curious, you can look up "Lume ad" on youtube and take a look.

Lume offers a deodorant geared to one's personal body areas and is targeted towards women. Its ads include quips that are, shall we say, very "cheeky." Some find them offensive, some find them clever. With the Internet's algorithms able to determine where best to insert ads for the desired target demographic, if you are a man, you may never see the Lume ads pop up on their own.