Quote:
Originally Posted by Penglobal
While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.
Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!
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When the new 2002 Ford Thunderbirds came out, I went to a dealer in Colorado Springs to look. On the price list was something labeled: ADP- $10,000.
I asked what that was and was told since they are in so much demand, that the ADP stood for Additional Dealer Profit. I did not buy but, know a lot of folks who did so they could get what they thought would become a classic.