Please go back and take an economics course - or read Adam Smith. You know the terms "variable and fixed" - but you seem to be missing lots of the big picture. 1) Gauging is gauging. You can put lipstick on a pig - if you want to kiss it - be my guest. 2) If "information" is honest and available related to pricing - (which in the car industry - and frankly - the healthcare industry - it is not) - then there would not be as much opportunity to rip people off. 3) I teach my MBA students "there is no such thing as a commodity - there is always a way to differentiate - it may need some creativity and critical thinking. (Example: Comex is the most successful in concrete - and they are premium priced.)
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