Do you purchase a product or service because
some celebrity is telling you how great it is? In the past there was the picture of a famous athlete on the Wheaties box but the for last few years there seem to be celebrities in all sorts of commercials for all kinds of products or services.
Does this type of endorsement affect your decision to purchase it? I don't think I've ever bought anything because some celebrity told me to buy it. I imagine they pay these celebrities a significant fee for doing the commercial but I wonder if it really increases sales.
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