As you are certainly well aware the use of famous persons is to consciously or subconsciously link the positive feelings you have with the product being sold. It doesn't have to as blatant as Trump steaks. The public thinks Arnold is tough, get him to endorse your work boots. The public thinks Bill Nye is smart, get him to endorse your hybrid car.
If a woman is attractive, get her to lean against the muscle car you're selling. In that case it is not the famous face, it is the not so subtle suggestion that you'll get more than a fast car if you buy the product. Our brains make connections even when there is no good reason. More babies are not born when there is a full moon but many delivery room nurses say that full moon nights are the busiest.
If celebrity ads didn't work, the ad companies would have figured it out by now.
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Men plug the dikes of their most needed beliefs with whatever mud they can find. - Clifford Geertz
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