I don't know if it is the celebrity or the product they are endorsing, that makes people buy stuff.
I do know that labels are very important.
Our two grandsons would stick pins in their eyes before being seen in public in any clothing that did not have a peer acceptable label on it.
Peer pressure on the young is a big influence in my opinion..
As for me, I am just an old scruff bag most of the time, but the kids think I still scrub up well when pushed!
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