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Sumter commissioners set to begin monitoring online conversations | News | The Villages Daily Sun | thevillagesdailysun.com
Sumter County will spend $24,000 to track citizens’ online conversations, commissioners voted Tuesday in an effort to improve their public relations image.
The 12-month subscription to the Zencity Core software platform comes in addition to about $122,000 approved to create a public information officer, a move championed by newly elected commissioners Craig Estep, Oren Miller and Gary Search.
The trio has become known for declining interview requests on several controversial issues this year, and Miller and Search have repeatedly complained about not receiving more favorable media coverage.
Zencity, an Israeli startup, uses artificial intelligence to aggregate comments from sources such as social networks, news websites, and municipal hotlines - then reports its findings to government officials.