I am sure you know Politico. And my guess is that you know this guy, Frank Luntz, who wrote Words That Work: It's Not What You Say, It's What People Hear.

I find Luntz' ability to be eerily, terrifyingly fascinating. The ultimate spinmeister. The King of the Euphemism. A word wizard.

I think, somewhere along the way, this guy even convinced some people that the word 'Orwellian' means a good thing. How Orwellian is that.

When I read through his instruction on how to talk about healthcare, I felt like that's all it was about -- the talk. It looks to me like the goal is to talk the talk so they won't have to walk the walk. I could not see any actual talk about solutions, just more stonewalling. Frank Luntz programs brains.

http://www.politico.com/news/stories/0509/22155.html

Boomer