Adding places to google maps
Anyone can add a new place to google maps. I have added new rec centers, new restaurants and new roads. They have an elaborate reward system for people who do this with titles like local guide level 8 and master photographer, expert reviewer, etc. They occasionally offer a discount on something they are selling and once offered a free pair of local guide google socks. I view it as a hobby. Photos I have added to locations now have 36,160,360 views. Yes! 36 million!
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