Quote:
Originally Posted by La lamy
I find TV ads about prescription drugs quite disturbing. The crazy long list of side effects included in these ads are such a turn off while watching TV. In Canada, direct-to-consumer advertising of prescription drugs is prohibited as a health protection measure. Manufacturers cannot advertise prescription-only drugs directly to the public because of their toxicity and the potential for harm from medically unnecessary or inappropriate use.
For me, I assume my doctor is the professional who will know what meds are appropriate for me. So my question to you is: has anyone ever gone to their doctor and tell them they want a certain drug they saw on TV?
|
It's called creating pull demand for new drugs and they'll keep doing it as long as it works well enough to justify the marketing expense. Personally I don't think they should be allowed to market direct to consumers. Save that money and reduce the price of the drugs when they first come to market.