Advertisers are missing the audience. Has anyone noticed how the volume increases on an ad over the show your watching? It is very obnoxious. I now hit mute when ANY ad starts and don't take it off until the show returns. They think they are getting more attention by increasing the volume, but are actually causing the opposite effect. I thought there was some law passed that prevented that from happening. Well it happens on most ads. So I now mute them all. And if somehow I miss it and the volume increases, I note the product and will avoid buying it. So they spend money to get business and end up losing business. There ad companies can't be very bright. MUTE MUTE MUTE, great invention.
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Life is to short to drink cheap wine.
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