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Here's an idea:
Produce an attractive single or multi-page flyer. Negotiate it's delivery as an insert in the POA newsletter bag, or purchase separate delivery by the POA service.
If your ad budget can't handle the whole project, consider one or more of the following;
Form a volunteer committee to produce the flyer, with things like Crispers photos, very clear instructions about how to join, and descriptions of the topics found on the site.
Plan some fun fundraisers to help pay for the flyer and delivery.
And if you can't afford the POA connection, I'd bet we could get enough volunteers to blanket the entire Villages by ourselves.
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