I've seen some of the people getting into their cars with the colored bath poofs. Let me tell you it would take far more than that to reel me into "companionship". Maybe if the poof was make of hundred dollar bills knitted together...maybe.
All kidding aside, I really do think it's to help folks identify their cars in the parking lot. Have you seen how many white, midsize SUVs there are in T.V.? A lot, whole lot.
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