Quote:
Originally Posted by billethkid
Given the extremely small percentage of the total population I do not view the participating companies as "marketing" anything.
They are promoting a specific attribute of the special interest group to the masses.
Therein lies the core problem.....pandering to the special interest groups ignoring/trampling the rights of the majority.
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Addidas and Nike have simply made a PR decision that most of their customers are young. Young customers spend the "BIG BUCKS" and DRIVE the fashion TRENDS - so the shoe companies advertise toward their YOUNG PROGRESSIVE ideas and not the older retired generation. The BABY BOOMER GENERATION types are passe, non-entities to those advertisers that are watching customer trends. Sorry, Charlie Boomer-person, you no longer rule - it's just Capitalism's door smacking you on your way out. So sad, too bad, you have been had by Great Father Time!