Quote:
Originally Posted by Chi-Town
Ladies night was implemented to get closer to a 50-50 ratio at bars. That's the only reason. It helped remove the stigma of women going to a bar unescorted and evened the playing field.
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In the early 1970s I visited a cousin who was living in Toronto. He took me to a very popular local spot in or near Yorkville. I think it was called The Bicycle Club. The walls had some old time bicycles hanging on them. Around quitting time for offices the club sent double decker buses around town and gave free rides to women from where they worked to the club. They may have even fronted a free or half price drink to women as well. I don't know. Anyway the place was packed with men in business suits and young women. Everybody there seemed to be having a great time.
Smart club owners are aware that if they can attract women the men will show up and spend, spend spend. That is the way it works.