I have not seen that particular ad/mailing but in general we look at them, laugh and throw them away. We used to spend time trying to figure out the "gimmick" and there always was a catch if you read closely all the fine print. Eventually we gave up.
We had GM dealer in Phoenix that we liked. They put a board up in the showroom with the price of every car they had in stock. Salesmen sat at their desk and when you have found one that you want to look at you take the card to them and they have it brought out for you. If you want to buy it, they filled out the paper work and you paid the price on the board. No, gimmicks, no dealing, just a fair price.
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