The BEST advertising is word of mouth. I was self employed for more than 40 years, and the best jobs always came from, referrals. When ever you do whatever it is you do, simply ask your customer if they could leave a review for you on here or Nextdoor or on Google. Ask you current customer if they know anyone that might be able to use you and get a telephone number, followup with a call letting them know "their friend" referred you to them.
Lots of free (no money required) advertising is always available, be creative.
Oh, I DO NOT put signs along the sides of roads or at corners or street pole. It annoys as more people than you will get. And it's illegal to post signage on public property.
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