I share your pain but the reality is all businesses require money to make money as the saying goes. But there are great ideas above in various posts and all it takes is some effort to get the word out. As an example my wife dog sits and went around the first year with lots of business cards in her golf cart and whenever she saw someone walking a dog would give it out. Another idea not currently being mentioned is simply the fact of the local activities directors and homeowners office people knowing what you do as many people will call the office to get recommendation. PS my wife is booked through September.
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