Just to clarify, WVLG is not anything like your average radio station. They don't depend on ratings, they are owned by The Villages and used exclusively as a marketing tool, and not by some large corporation who has to answer to shareholders and the almighty bottom line. Yes, there is some local advertising, but that's only because there isn't aren't many other outlets for clients to spend their ad dollars.
Programming a playlist to an audience with an age range from 50 to 90 is almost impossible. At some point every single listener is going to hear something they won't like...it's too old, it's too new, it's too much rock...ect. The best way I can describe is, Trainwreck Radio.
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Mark & Linnae
Birmingham, The U.P., Saginaw, Bay City, Toledo, Columbus, Dayton
& The Village of Chatham
"I wish I didn't know now, what I didn't know then"
-Bob Seger-
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