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Originally Posted by retiredguy123
I always thought the My Pillow guy got a bad deal when he was sued for false advertising for his "buy one get one" claims, the BBB gave him an "F" rating, and Bed, Bath and Beyond removed his products from their stores. But, now he is selling slippers for $50 that he claims are regularly priced at $140. I wonder if he ever sold a pair of his slippers for $140. I doubt it.
I wish the FTC would crack down on false advertising like they are paid to do. To me, the worst ads are for food supplements that only use testimonials to sell their product. No research. Also, the ones that claim that something is "free" when you actually need to pay a shipping fee and sign up with a credit card for regular additional purchases. Free should mean free.
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So called "promo codes" as discounts against their "regular price" are common marketing practices, however, today's marketing tactics look pale in comparison to claims made in years gone by. But the point with the slippers isn't how they arrive at the price, the point is whether you believe the cost of the product to be worth it. By the way, there are sellers on eBay offering those same slippers for $89, so there you go. It's called "due diligence". As a side note, the retailers who dropped My Pillow products (including Walmart) did so for political reasons, not his advertising tactics. However, you are correct, he was sued for health claims regarding the pillow product.