Salad Bar
One of the main reasons Ruby Tuesday's does so well is because they have a Salad Bar (and a good one). True the salad itself doesn't make as much money as liquor, per se, but you wouldn't necessarily visit Ruby's or Sonny's just because they serve alcohol would you? It's the whole food experience that counts.
Sweet Tomatoes built a whole company based on the Salad Bar concept.
If I was the owner of Sonny's in TV, I'd have ever kind of bar (DESSERT - comes to mind!) I could think of and see which one draws the most customers.
As Sears Roebuck used to say "You gotta get them in the door first.".
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