[Woodbear]

Benjamin Moore and Pratt & Lambert always fought it out for the best paint as rated by Consumer Reports in the 80's - 90's. It was not till Sherwin William bought Pratt & Lambert in 1996 that a once great brand began to fade. Behr was smart enough to bring on a bunch of the old Pratt & Lambert lab people to grow their paint products group. Their development work ultimately helped Behr to win the coveted paint contract for Home Depot.

For the average consumer, you will never know what is truly in your paint can. It is very common for companies to charge exorbitant amounts for only a slight modification to their formulations. Having worked with and formulated paint and coatings I personally would never pay for anyones top of the line product. Most manufacturers B+ products will do everything a person needs without the additional cost of the A+ product.