Over the years, I have used both SW and BM paints. Mostly BM because their paint store was just around the corner. But both are excellent paints. I think that the only difference would be in the colors. I'd recommend getting color swatches from both manufacturers and take them home and view them in your home lighting (it will be different from what you see in the store). Then pick out the colors you want and buy the paint.
One thing I personally stay away from is the paint/primer in the same can.
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