I don't know how the car market has changed because of inflation and supply issues, but, typically, you should be able to buy a new car for about 3 percent less than the MSRP plus sales tax and registration. Period. In the past, it has taken me less than 30 minutes to get that price. I would never spend 4 hours discussing the price with a dealer. I politely give the dealer a take it or leave it "out the door" price, and give them 15 minutes. No "negotiation". If they reject the price, I just leave. If it is presented correctly, they will almost always accept the price because they don't want to lose the sale. I have bought a lot of cars that way.
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