Quote:
Originally Posted by Mortal1
MSRP is not a number fixed by the mfr, but by the dealership and if you paid that you got taken. As in most things that cost $$$ it's priced by what the market is willing to pay.
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The Monroney sticker is named for A.S. “Mike” Monroney, a longtime Oklahoma congressman who wrote the 1958 Automobile Information Disclosure Act, the federal law that requires the Monroney sticker.
One of the
primary details on the Monroney sticker is the manufacturer’s suggested retail price, or MSRP, often referred to as the “sticker price.” This is a recommendation
from the automaker
for how much to charge for the vehicle. The actual price will depend on optional features the buyer selects, discounts the dealer may offer and negotiations between the dealer and the buyer.