As a former realtor I can tell you that Open Houses do not sell the open house very often, sometimes but not often. TV is a little different as so many buyers are looking so the percentage of Opens that sell is higher I am sure.
Open Houses are a tool for the agent to get customers, many people going to opens are thinking of selling their home and are trying to price their home so that is an opportunity for a listing.
Many people have objections to the open so the agent makes appointments to show other homes and has gained a buyer.
Some crooks go to open house to case the joint, looking for valuables and information like the owners are up north or the husband/wife passed away and the survivor is going back to live with the family.
I personally would not want an Open House at my property.
I have had a Brokers Open, where the agent invites other agents and provided a lunch buffet, paid by me.
Another good option is to offer a cash incentive to the selling agent. Nothing motivates like cash. In a market with many homes that are similar for sale you need to make your listing different from the others.
|