Trader Joes would be a choice that "home grown" Floridians would recognize and would probably be more excited about.

Publix has been around since sand was turned to farming dirt in Florida. Publix has always been higher priced and is getting even higher which is not surprising since the people they cater to can always afford it.

Winn Dixie is another "home grown" store known to native Floridians. W D, was mostly likely the first to market BOGOs in Florida. The store that Publix most likely realized they needed to copy to draw in those not willing to pay more for their name and store overhead. None the less, some would say "Don't knock Publix" I am sure.

Glad to know where Sprout's "roots" are located. Very interesting...

Thinking I will stick with grocery stores rooted in FL history and culture.