PGA tour signed a 9 year deal with CBS values around $500 million per year in 2022. Also, streaming deal with ESPN and Netflix added some $$$. The increase in purses is not due to LIV. There's just a ton more money now.
But LIV did have influence on the PGA by changing the makeup of tournaments. There are now designated events which all the top players must play. This has pros and cons. The major con is now a large portion of tournaments are going to suck since there won't be a top player participating, such as this past week's Valero open which I don't think had a top 50 player playing in it. This was a tournament that Spieth and Scheffler most likely would have played if it wasn't for the changes.
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