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Originally Posted by Pairadocs
Relative works in location planning and land acquisition for the leading (won't mention) wholesale club. Have had many interesting conversations concerning the process of all such huge chains. Believe me, he has convinced me that such corporations know exactly what is needed and where ! You might be shocked (or maybe not ?) that it goes far beyond just population concentration. They analyze every conceivable aspect of every app on your phone, not just the Walmart app (if you have one); the types of items you buy, how often, how far you drive to get them, as well volume of the existing Walmarts and all the other similar retailers. It is absolutely amazing the data available to run various analysis programs to make size, location, etc. decisions !
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Yes, it's called analytics. This is how the modern successful chains always seem to put their stores in locations sometimes before you even notice that you need them. McDonalds has done a great job with that in TV, especially south of 44. Some other chains mainly target medium-high income individuals like Costco and Trader Joe's, which is why you sometimes have some larger cities with neither of these in them.