Quote:
Originally Posted by JMintzer
Well, considering their sales are down 26%, I'd say they missed the boat on whatever "research" they did...
Personally, I think it was just a "let's show how progressive we can be" gambit that failed, miserably...
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Yep. Virtue signaling plain and simple. There is no reason to advertise to such a small fringe group; the cost of the ads can't be covered by such a small potential increase in sales, if there even is any.
It looks like peak wokeness is behind us. There is clearly some pushback, and now that the anti-woke are realizing that resistance is not futile (see Bud Light), there will be more and more pushback.