Companies do these silly things not because they are necessarily woke or virtue signalling, but because companies are rated for their CEI score. CEI, Corporate Equity Index. The CEI is calculated by the Human Rights Campaign, a Soros funded LGBTQIA++ political lobbying group. The largest LBGTQIA++ political lobbying group in the world. Companies fear getting a low CEI rating as it can affect their bottom line. Seems now they need to walk a tightrope.
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