Quote:
Originally Posted by Boomer
Who’s “they”? I assume you mean the big wheels at Bud. That is not where my concern lies. Those people never get hurt. Or if they, sort of, do, they walk away with millions. Nor are the investors the real losers because this, too, shall pass — for investors — but not for Bud workers if they lose jobs. Good jobs are the backbone of the overall economy. And, yet, taking them out is the goal of many in this thread.
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Such noble concern all the little bud lite brewers and truckers. But don't worry! 100 million USA beer drinkers are not boycotting beer, just a particular brand. Bud's loss of sales volume is being picked up by their competitors>
Steep drops in sales of Bud Light continued to worsen for the sixth consecutive week, plunging by nearly 25% since the ill-fated promotion with transgender influencer Dylan Mulvaney, the latest industry data shows. Bud Light has lost $110 million in sales volume year-to-date compared to the same period last year. The number of Bud Light cases sold was down 28.4% in the week ended May 13 from a year ago compared to a 27.7% decline the previous week.
Meanwhile, Anheuser-Busch’s competitors are guzzling market share with Coors Light up 23.2% in the week ended May 13 compared to a bump of 22.2% the previous week. Sales of Modelo Especial – the second most popular beer brand in the US with more than $3.7 billion in sales last year – are up by 10% in the most recent week compared to a 5% increase the previous week.
So Bud Lite's loss is another brand's gain. So Coors will need more brewers and truckers providing jobs for all those poor little bud people. Isn't capitalism wonderful?
PS The big people do get hurt, especially if their compensation is heavily weighted towards stock options.
Bud Light Boycott Already Costs Anheuser-Busch $15.7 Billion