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Thread: North Face goes Bud Lite
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Old 05-27-2023, 05:14 AM
BrianL99 BrianL99 is offline
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Originally Posted by Taltarzac725 View Post
They are marketing to their age of people and it actually looks smart in the long run. The media is the cause of a lot of this boycotting and stuff. And that is usually to draw more viewers who are upset by these trivialities. FOX and their ilk know just how to trigger some people with what should be non-stories.
They are marketing to a minuscule, marginal & irrelevant minority of a market, in the hope that their "wokeness" will translate to enhanced public perception of their businesses.

If folks really cared about the politics of the companies they support, Arm & Hammer would have been out of business 50+ years ago and Nike, 25 years ago.