Quote:
Originally Posted by Erider
North Face to Bud Lite
"Hold my beer"
So Bud Lite loses $110 million in sales and billions in stock value, Target drops a bomb on itself, and now North Face joins the fun.
https://twitter.com/Travis_in_Flint/...promo-video%2F
How a commercial that has a man, complete with mustache, prancing around in rainbow gear and platform shoes will sell more outdoor gear is beyond logic. Not a single piece of North Face gear in the ad. |
LOL, how better to demonstrate the complete lack of understanding of the customer base between the board room and reality, it is truly amazing what people get paid these days to make such decisions based on ?? Based on what ? An IN DEPTH survey of their typical customer ? Do they truly believe that the "typical" gay individuals who enjoys their beer, is actually a clone of the "character" they use to represent them ? Same with target, does anyone really believe that the typical, average, gay customer really cares if "gay" products are featured as the very first display when you enter the Target stores ? Do "straight" or hetero people care where "their" clothing is located ? Do the outdoors type personalities secretly RESENT always being banished to the back of the stores, will that group protest next ? Instead of a fair and democratic people, we've become a nation of irrational people.