Yep, well over $300 at Color Me on 466 for blonde high lights and a cut after a tip included. I tried Ulta to see if I could get that price down. It came out to about $260 -290-ish. Not much better. Pricing went up during the .... 2021-2022 um... chip shortage and never came back down. If I had the guts I would do my own all over blonde.