It's just a money making tactic. It's not going to be like a Visa to many other places that you have to apply for and wait to receive. It's going to be a pay online (or on an app) quick and easy. I just had to get a Visa for travel to Australia. It was $20 and took less then 2 minutes. Yes, it was an added step but it really is no big deal to experience the riches of international travel and definitely not something to complain about (or post online about).
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