Quote:
Originally Posted by Toymeister
I brought my Honda in for a recall to Jenkins. This is the only reason I set foot there. While waiting as a captive audience we got the pitch how nice our vehicle is and how they would love to buy it. Clearly this is part of having work done there.
This got me thinking, for those of you who go there for service, does this happen routinely?
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The preferred floor plan arrangement of new Dealership facilities, is to have the "Service Customer Waiting Area", open to the showroom or in a location that requires customers to traverse the showroom to ge there.
It's no different than the way marketing people setup department stores and force you to walk past as much merchandise as possible, on your way to your destination.
After all, "service customers" are already customers of the business (in most cases), what better prospects to buy a new car than an existing customer?
It has little or nothing to do with Jenkins, it has to do with manufacturers' standards and good marketing. (Honda facility standards are a touch stricter than most others.)