[mtdjed]

Originally Posted by Rainger99

This does not seem to be a sound business plan!!

Ford Loses Over $32,000 Per EV During The Second Quarter, Shifts Production Goals | Carscoops

While definitely not an EV fan, I believe you must use care in using data like the above. It likely does not mean that each new EV car costs Ford $32,000 more that the sell price. I would strongly suspect that number reflects the incremental cost of each new EV plus a share of the huge developmental cost incurred based upon dividing development costs by quantity sold.

You have to expect that companies don't blindly sell at a price below incremental cost. They may have a plan the shows recovery of development costs within a projected sales volume. Sales lagging that projection could be a major problem.

My only caution is that use the term loss of $32,000 may have a different meaning.