A big thing to consider when buying a computer is the total environment you live in. For example, do you use a tablet? If so it’s probably an iPad. Do you use a cell phone? It’s probably an iPhone. If you own a newer car, you probably have Apple car play. You probably use/have used iTunes. If you use any of these Apple technologies, they will be easier to integrate together using a Mac instead of trying to get windows to work well with them.
Read this article from PC magazine: Windows Computers Were Targets of 83% of All Malware Attacks in Q1 2020
Windows Computers Were Targets of 83% of All Malware Attacks in Q1 2020 | PCMag
Read this article: What Is the Most Secure Operating System? Updated a couple months ago, Microsoft is the least secure OS
The Most Secure OS: What is the Safest OS Available?
As for innovation, let’s see which company (Apple vs Microsoft) is the leader:
1. What’s more common, a Microsoft tablet or iPad. Microsoft failed here
2. Do you use a Microsoft phone or an iPhone? Oh, forgot, Microsoft failed miserably here too
3. Apple was voted the #1 innovation company in the world for many years, Microsoft, never!