[JMintzer]

Originally Posted by Pairadocs

Actually, I've been noticing this for years now, LOL, our adult children were amused we noticed, LOL ! But once it was difficult to fit a roll into a standard width holder, now a roll is so much smaller it fits easily both in width and height.... it's amusing that consumers are thought to not even notice... just like the shrinking "half gallon" of ice cream, the shrinking "pound" of coffee, and the shrinking box of cereal which is the same size front of the box, but from the side view, has "shrunk" significantly...LOL ! The "new speak", a pound of coffee is actually 12 ounces, LOL !

"Shrinkflation"...