Publix almost always has prime rib available, on sale, during the Christmas holidays. It's usually very cheap, like $7.99 a pound. But buyer beware, I usually buy one or two and cut them into ribeye steaks, but don't cook them as a roast any more, as they have not been consistently tender. If you want to ensure a great roast, I'd suggest you find a prime rib roast graded prime, not choice. It will cost you, but will be worth it if you want to have a tender roast. Publix does not sell prime grade meat as far as I know.
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