[OrangeBlossomBaby]

Originally Posted by CoachKandSportsguy

From a marketing finance point of view, there may be more to the story,
which we don't know:

Are there more than average people coming in to just buy only a large soda?
Are they increasing prices to push people towards an app?
Are there some labor cost increases to fully staff in this area?
Is there a seasonality issue which we don't know about in the area's buying habits?
is the realized profit less than budget and need to make up dollars?
did they miscalculate the price elasticity of their offerings?
Are they still making up for the few individual drop outs with the lunch crowd?

There are a lot of issues with retail food industries which are very under appreciated / unknown to patrons, so large changes mean something for the business, but what, we are really just grasping at straws or fries.

retired finance guy

More likely the less expensive price was a sale price, and the sale is over.