This is going to be unpopular, but having just come back from visiting their model homes, the floor plans by Latitude Margaritaville (Daytona, Hilton Head, and Panama City/30A) are better thought out and with smoother flow than the villas (patio or courtyard) The Villages does.
The patio and courtyard villas are all very similar: Open the front door into the dining or living room, kind of a wide hallway / shotgun through the living space to the lanai out back (CYV) or the back wall / bedrooms (PVs).
Compare that to the cottages and villas in Latitude Margaritaville with more variety and a better layout. I wish The Villages would incorporate some of these soaring features and floor plans instead of the very cookie-cutter model we have available to us now.
I find the amenities and d@mn near everything else better at The Villages, but the floorpans? Meh. Boring.
This link is to one of their cottages, the "Dreamsicle" I believe:
https://www.youtube.com/watch?v=GsCm_VvKI5Y