Quote:
Originally Posted by frayedends
Yup. I didn’t know the difference until I married a Realtor. I always said realtor for any real estate agent.
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"When a registered trademark owner fails to police and enforce the unauthorized use of their trademark, the trademark owner risks losing the mark through a form of abandonment known as genericide. Genericide is when a protected mark becomes a generic term for the item it is associated with over time. A trademark suffers genericide when the trademark or tradename becomes so commonly used by the general public that the trademark becomes synonymous with the product, and if the entity that owns the trademark does not fight to keep the trademark protected, the trademark or tradename can become a generic term, i.e., it can lose its legally protectable distinctness."
from:
Trademark Genericide: How To Protect Your Brand - Revision Legal