Yes, I am tired of being called a fascist when the person making the charge has not the faintest idea of what a fascist is. This tactic is right out of Saul Alinsky's Rules for Radicals.
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RULE 12: Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
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