Quote:
Originally Posted by Velvet
Hubby used to own a car dealership, he trained both used and new car salesman. Hubby could sell ice to an Eskimo, because first he establish rapport. He could sell anything to just about anyone because first of all, he sold himself. And one if the ways he did it, is to find out what the client wanted and how to best match that, or get the client to want what he had. Can’t do any of that if you do not have rapport.
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You proved my point. Yes, it is good for the salesperson to establish rapport with the customer. But, the customer will not benefit from it. The customer will benefit with research and knowledge about the fair value of the vehicle. The only way rapport would work for the buyer is if the dealer established a fair price in the first place. Every vehicle on the Jenkins lot has a separate sticker with worthless add-ons (see Post No. 96). It is the salesperson's job to trick the customer into paying for those add-ons and other bogus fees. Uninformed buyers will get ripped off, and rapport will not help.