Look for this type of programming to continue in the future. Make no mistake, this game switch to Peacock was a test...by both NBC and the NFL, to see if people would bite on what was basically a pay-per-view playoff game. The results are in, and the Chiefs vs Dolphins game was the highest live-streamed sporting event ever on a pay channel in the USA. It was also the largest internet event ever, consuming 30% of the internet traffic during the game. I guess a whole lot of people just couldn't say no.
|